Cognism
Brand Identity Guidelines
Welcome to the Cognism Brand Identity Guidelines. Here, you'll find everything you need to know about our logo, colours, fonts, and more. Mastering these guidelines is crucial for crafting a memorable Cognism brand encounter.
Logo
A clear and confident mark that represents trust, quality and recognition across every touchpoint.
Typography
Clean, modern and highly readable typography that brings clarity and consistency to everything we create.
Colour palette
Digitally native colours balanced with refined neutrals to create impact while staying clear and accessible.
Brand Assets
Simple modular shapes and graphic elements that add structure, movement and recognisable Cognism character.
Video
Clear, consistent and high quality video that brings our brand to life across every format and channel.
Tone & Voice
Confident, human and straight to the point, written to inform, guide and move people to action.
About Cognism
Cognism is a leading sales intelligence platform that enables revenue teams to connect with people they want to do business with by providing fresh, relevant, accurate company and contact-level data.
We are on a mission to drive the next evolution of sales and marketing technology by working to provide transformative solutions to help revenue teams drive predictable lead generation and improve conversations across all sales engagements.

Have any questions?
If you have any questions regarding the content of this guide or need assistance ensuring your communication aligns with the Cognism brand, please reach out to our brand team.